2008 Beijing Olympics Torch Relay
The torch relay graphic is one of the key elements of Beijing 2008 Olympic Games. The torch relay graphic together with the symbol, colors, fonts, and slogan, forms the basic image of the torch relay of the Beijing 2008 Olympic Games. These elements will be applied in the torch relay image & look designs, including the uniforms, convoy, publications and the city landscape designs of the provinces, autonomous regions and municipalities. They will create a unique visual image for the torch relay of the Beijing 2008 Olympic Games, spread Chinese culture and the torch relay theme, and build an excellent environment for the torch relay. The elements will create a celebrative atmosphere throughout the cities which the relay will pass, promote the sanctity of the Olympic flame, encourage Torchbearers and Escorts Runners, enhance people's experience of the torch relay, and to provide a visual setting for the recording and broadcasting or the torch relay to the world.
The design concept of the torch relay graphic
Phoenix is the king of birds and belongs to Fire in Five Elements. It is the spirit of fire. The soaring phoenix with graceful bearing and dignified air is the totem of fire. The legend "phoenix nirvana and rebirth out of ash" also symbolizes man's constant striving spirit.
Down the ages, "Loong" (Chinese dragon) and "Phoenix" are the traditional totems embedded with people's blessing and hope.
Phoenix has left a deep imprint in Chinese civilization. The auspice and hope represented by it has always been a part of people's daily life.
Visual creation concept: Passion, Vigor, Culture and Celebration.
In conformity with the concept of "People's Olympics" of the Beijing Games, we aim to express Chinese people's hospitality in inviting the world and blessing the world, to exhibit the vitality and passion of the Olympic Games, and to deliver China's long history and unique culture with modern technique.
According to this design concept, we determined our ultimate goal as under the guidance of the basic values of the Olympic Games, taking the unique culture of the host country and host city as the basis of the visual design, to create a Chinese humanistic style, unique and vigorous core graphic for the Olympic Games.
The torch relay graphic is comprised of the core graphic of the Beijing 2008 Olympic Games and the traditional Chinese phoenix pattern.
The torch relay graphic comprises the lucky cloud pattern exquisitely with the phoenix pattern, achieving the effect of vivid and distant. The modern design deeply expresses the unique integration of hardness and softness, implicitness and elegance in traditional Chinese arts.
The phoenix joins the great Olympiad, bringing the hope of luck and peace to the world, representing the core connotation of the torch relay graphic.
The design concept of the torch relay graphic
Phoenix is the king of birds and belongs to Fire in Five Elements. It is the spirit of fire. The soaring phoenix with graceful bearing and dignified air is the totem of fire. The legend "phoenix nirvana and rebirth out of ash" also symbolizes man's constant striving spirit.
Down the ages, "Loong" (Chinese dragon) and "Phoenix" are the traditional totems embedded with people's blessing and hope.
Phoenix has left a deep imprint in Chinese civilization. The auspice and hope represented by it has always been a part of people's daily life.
Visual creation concept: Passion, Vigor, Culture and Celebration.
In conformity with the concept of "People's Olympics" of the Beijing Games, we aim to express Chinese people's hospitality in inviting the world and blessing the world, to exhibit the vitality and passion of the Olympic Games, and to deliver China's long history and unique culture with modern technique.
According to this design concept, we determined our ultimate goal as under the guidance of the basic values of the Olympic Games, taking the unique culture of the host country and host city as the basis of the visual design, to create a Chinese humanistic style, unique and vigorous core graphic for the Olympic Games.
The torch relay graphic is comprised of the core graphic of the Beijing 2008 Olympic Games and the traditional Chinese phoenix pattern.
The torch relay graphic comprises the lucky cloud pattern exquisitely with the phoenix pattern, achieving the effect of vivid and distant. The modern design deeply expresses the unique integration of hardness and softness, implicitness and elegance in traditional Chinese arts.
The phoenix joins the great Olympiad, bringing the hope of luck and peace to the world, representing the core connotation of the torch relay graphic.
Subscribe to:
Post Comments (Atom)
June 6, 2008 at 6:18 PM
Look out for Asafa Powell & Liu Xiang in Beijing Olympics 2008
what are their secret???
Nutrilite Double X
for more info. 09152120408--cj
That said, Double X is now already enjoying popularity among today’s leading athletes, including 2006 International Association of Athletics Federations male athlete of the year, Asafa Powell and International Association of Athletic Federations 110-meter hurdles world record holder Liu Xiang.
A world record holder for the 100-meter sprint, Asafa received the prestigious IAAF award when he was chosen via online voting, a panel of distinguished judges and overall athletic performance. It was three months after integrating Double X in his daily training regimen, that Asafa broke the world record, running 100 meters in just 9.77 seconds.
“Taking Double X was the only change I made to how I had been training,” says Asafa adding “after I started taking it, I felt I had more energy to train harder and run faster. I’m very careful about what I consume so I appreciate the balanced vitamin and mineral content, plus the rich, all-natural plant concentrates in Double X.”
Asafa’s successful team-up with Double X is analogous to the triumphs of Liu Xiang, who, just recently has been named global spokesperson for Nutrilite.
A humble, hardworking, and humorous 23-year-old athlete from China, Liu has written a brand new page in the track and field history books. Before him, no Chinese or Asian athlete had won the 110 meter hurdles or achieved this level of success in short-distance running at the world level.
Thanks to a winning partnership with Nutrilite, Liu Xiang definitely looks poised to break and set more records as he look forward to competing with other world track stars during the much-anticipated 2008 Beijing Olympics.
“I’m very excited to be a global brand spokesperson for Amway Nutrilite and I will definitely deliver the Nutrilite philosophy to every corner of the world.”
Well, with Double X being everything we need a multivitamin to be—a finely calibrated balance of 12 vitamins, nine minerals and 21 plant concentrates—Xiang need not work that hard, after all it’s not like he’s forcing us to eat those greens like mom did.
for more info. 09152120408--cj
Post a Comment